Holguin & Limón Try to Rebrand

I've had a few people hit me up over the weekend about Eddie Holguin and Lily Limón starting another political consulting firm, this time with fake "journalist" Martin Paredes. 

There are two important takeaways from this. 

One, Paredes is now admitting what I have been saying for a long time. He's not now, nor has ever been, an independent journalist. He's always been a hack for one interest or another. Say what you want about me, I don't claim to be a news site or unbiased. But Paredes used to lay it on real thick and had a long track record of being super biased. 

And he's always worked with Lily and Eddie. Thats how you know who their candidates are - because Paredes attacks their opponents. 

And two - he's always worked with them. He's just now no longer denying it. And the real reason this is happening is because they are trying their hardest to rebrand from the Sun Circle desmadre. They blew a bunch of races this election cycle and they think changing their name is some panacea for their political record. 

It isn't. 

People still know its them. Only now they have Paredes around to sell clients a magic bag of beans.

Rebranding the name doesn't fix the talent problem. Their style of trashing opponents with a win-at-all costs style only breeds bad blood and ruins the reputations of the losing candidates. And when the candidates have to try to rebuild their reputations after they lose because of the Holguin-Limón scorched-earth campaign, the people who talked them into that strategy are no where to be found. 

I don't know why this alliance would surprise anyone.

I have literally been pointing it out for years.