Carlos Sierra Digs Loweree's Hole Deeper
I haven't seen a story handled this poorly by a campaign staff since David Saucedo's campaign team asked for a time-out in the middle of an interview when it wasn't going well. KVIA decided to follow-up on a story broken by the El Paso Times about Loweree's education and experience, or rather lack thereof in terms of what she stated to have on her bio on the EPISD website. From a public relations and campaign perspective, this is an example of a very easy story to deal with and kill immediately. First, if the facts are on your side, be first. Be first to release the information. Had they actually had documentation of the degree, teaching certification, and work experience, they should've released it right away. That would've undermined the union and prevented them from framing her has dishonest. If they had it and they didn't release it, then that is just simply a failure on the part of her campaign team. Frankly, unless Loweree for some reason didn't wa...