EPCC President in Campaign Mailer

During the Eastside Democrats Forum the other night I took the opportunity to ask incumbent Trustee Belen Robles about EPCC President William Serrata appearing in campaign literature in support of a candidate for city council in District 1, Bertha Gallardo.

He's the main administrator for the college so it would be like a school district superintendent or a city manager endorsing a candidate. 

Robles said she was aware that it had happened and raised the issue. She indicated that President Serrata was unaware how his quote was going to be used. She further indicate that endorsements or appearing in campaign literature would not happen in the future. 

Here's part of the campaign literature in question:

I don't know if I think Serrata is completely off the hook though. Just because he pulled a Pontius Pilot and washed his hands of the whole thing by saying he didn't know Gallardo was going to use it along with his photo in a campaign piece, doesn't let him off the hook. He knew she was running for office. He knew she was asking for a quote to be used in her campaign. Maybe he didn't know it would be used to the extent that it was, but there's no way he didn't know it was going to be for campaign literature.

Sidebar - Those style of mailers are the least effective pieces of mail. No one gives a crap what other people say about a candidate unless its one of their relatives.

Need proof?

Former Congressman Silvestre Reyes had a sitting Democratic President, the most popular former Democratic President this side of JFK, and Little Joe all campaign on his behalf.

And he still lost.