This is Why Reyes Team Hired Pittle

Its just a poster for an event, but it shows exactly why O'Rourke losing Morris Pittle of Two Ton Creativity was so dangerous for his campaign.


I know you might not think its a big deal, but I'll tell you what it means. This is probably the coolest art the Congressman has ever been on. There is no way the previous firm that was handling the art could've developed something as cool.

Its old school meets new school. I don't know if that was intentional, but it looks that way.

I know, it seems pretty inconsequential, but the cool factor means a lot, especially when most races don't usually penetrate the top ten things people care about.

From a campaign perspective, the thing Congressman Reyes needed most was a refreshed image. With a poster like this, I can only imagine what the rest of the campaign roll-out will look like.


A refreshed image will help him be re-introduced to younger voters.

But that only goes so far. There still has to be a plan in place to make it happen on a grassroots level. If the Congressman's team has that in place, then this will actually come down to what I hoped it would come down to...a debate about their respective records and stances on the issues.


Comments