O'Rourke's First Mailer is out...

Beto O'Rourke is already sending mail out to voters.

Its really early for mailers and I'm not sure voters are really dialed in for it yet, but it might be helpful to be this early. Which tells me he is going to be campaigning really hard. Which makes sense because he is going after a long-time incumbent.

I've asked around and it looks like it was a targeted mailer, meaning it went to certain voters, either in a geographical area (which is most-likely voters on the westside), or based on voting record in key precincts.

But it looks like it was a westside mailer. Which makes sense because that is O'Rourke's base.

I didn't get the mailer myself but I was told it was a tri-fold piece in letter format. My source's copy was sent to Current Resident, which is a little strange because my sources is a regular voter.

I'm told the piece was basically an introductory piece that started to lay out his platform. I'm told O'Rourke mentioned his father in the piece.

O'Rourke's father was a former County Judge in El Paso and interestingly was a Republican.

My source says there was mention of ports of entry that they found interesting.

The piece was in black and white.

That's all I know for now, but I'll try to get a hold of one and see if there is anything else noteworthy.