Going Negative – Will the Lilly Camp Do it?

The short answer in my mind is yes – absolutely.

Her handlers have a history of going negative. I might remind you that they represented both Representative Gonzalez and former Representative Chavez in the past.

But there is a bit of a problem with going negative in this race. Their candidate is basically a nice old lady. She’s very grandmotherly.

Okay, great-grandmotherly.

The point is, if her handlers encourage her to go negative it will be the biggest case of a message not matching a candidate this side of “Read my lips, no new taxes”.

It just won’t stick and it will likely backfire. The last thing Lilly needs in her campaign right now is blow-back from negative campaigning.

But this isn’t a matter of if, it’s a matter of when, how, and how dirty will they get.

Lilly can’t possibly go dirty in public. Its just not in her and she has a hard time staying on message no matter what the message is. Plus, she can’t prosecute a negative campaign; she doesn’t have the verbal acumen to pull it off.

That means it either has to be done by proxy, or it will be done by mail. My guess is that it will be done by mail. The guys behind the scene can craft the message in a mail piece and I’m betting it will come out this week or next.

Keep your ear to the ground on this one…